Work produced for Los York. UNBANNED : The Legend of AJ1 is a documentary that shows how the Air Jordan 1 shoe kick-started a social and cultural revolution in sport, sneakers and fashion. It features appearances from Spike Lee, Michael B. Jordan, DJ Khaled, Lena Waithe, Carmelo Anthony, Russell Westbrook, Chuck D, David Stern, Tinker Hatfield and more.

The title sequence sees an abstracted representation of "the hero's journey". In literature, the hero's journey is a 12 step story that involves a hero who goes on an adventure, and after an unforeseen death returns to triumph, only to be transformed into a being of supernatural wonder. We felt this vividly mirrored the journey of the AJ1, and used it as our narrative guide for the title sequence. 

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Agency
Los York

Director
Shane Griffin

Producer
Nicholas Thomas

Editor
Ryan Delk

 

Design & Animation
Morten Kühl Christensen
Jose Checa
Shane Griffin
Sam Cividanis
Chris Phillips

Modelling
Jakob Hill
Erwin Riau
Casey Reuter

Storyboard
Tristyn Pease