The first look into the collaboration “YPPERLIG” by IKEA and Danish furniture design company HAY. Without being able to show any products, the focus is drawn towards the raw materials. Through a surreal and mysterious teaser, we abstractly show the materials that eventually will go into the collection in 2017.

 

 

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Concept
Mike Wittrup
Nikolaj Fremming
Morten Kühl Christensen

Creative Direction
Nikolaj Fremming

Design & Animation
Morten Kühl Christensen

Agency
NIKEXTENSION

Motion Director
Morten Kühl Christensen

Art Direction
Mike Wittrup
Morten Kühl Christensen

Sound Design
Malthe Madsen