The first look into the collaboration “YPPERLIG” by IKEA and Danish furniture design company HAY. Without being able to show any products, the focus is drawn towards the raw materials. Through a surreal and mysterious teaser, we abstractly show the materials that eventually will go into the collection in 2017.

 

 

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Concept

Mike Wittrup
Nikolaj Fremming
Morten Kühl Christensen

Creative Direction

Nikolaj Fremming

Design & Animation

Morten Kühl Christensen

Agency

NIKEXTENSION

Motion Director

Morten Kühl Christensen

Art Direction

Mike Wittrup
Morten Kühl Christensen

Sound Design

Malthe Madsen